I have always been a entrepreneur throughout my life that never hesitated to put ideas to the test. I have launched experimental websites in the past such as the iOdd, which focused on selling odd and unusual iPhone and iPod accessories. At the time iOdd I didn't know much about internet marketing and how to optimize a site for top notch conversion. I believe any sort of niche that is clever can be very lucrative. Before the iOdd, I created a clothing site called Make-A-Fit which allowed users to mix and match tops and bottoms to create a outfit. In a nut shell I didn't believe in my pervious ideas as much as I do in Star Cleaner. It was in April of 2014 when I conceived the idea of a Chuck cleaner! At the time I had bought a pair of Chuck's and was looking for a simple way to freshen them up after noticing how easy they scuff up. I also noticed lots of people on google were searching for "how to clean converse". Next I did some research online and came up with my own cleaning solution. After using it and seeing how well it worked, my marketing side kicked in. My instant sneaker cleaner needed a strong brand! It was at a sandwich shop when the name was first coined. Hours after that I want home and used my photoshop skills to create a logo. Everything from the name and logo design somehow effortlessly fell in place. I knew I was going to have to harness the power of the internet to succeed. I now have 14K Instagram followers and a website that converts! (www.mystarcleaner.com) In October 25, 2014 I attended the world biggest sneaker expo, Sneaker Con. This was a huge success as it gave me inspiration to take my brand to the next level. I feel my Star Cleaner is still in its infant stage, however I am making improvement everyday. My goal is to have online sales supplement my income by next year this time. Without being said I would love to supply major retailers as well, which I feel is not a long stretch. I am enticed and overwhelmed with every step in the process which is fulling my tank to drive harder.
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Sneaker Con is the epitome of a sneaker expo. They are known to only hit big city such as LA, New York, Dallas and even Chicago! On October 25th Star Cleaner made its debut at Sneaker Con in the windy city! This event was full of both young and old sneaker heads of all walks of life! One thing about Sneaker Con is that no one seems to be in the market for Converse. It seems everyone has their mind set on Rare Nikes and of course Jordans! One big question asked at are table was, "Does Star Cleaner only work on Converse?" The answer is no, Star Cleaner can be used on all shoe types composed of rubber, vinyl, patent and treated leather! We always do a demonstration of how out product works using a pair of Chucks and a car tire to give the shoe a good scuff! When people see our product it action they are totally amazed!
There are tons of sneaker cleaners on the market today and all of them seem pretty much the same right? You have the aerosol versions that come with a brush cap and can usually be found in stores like Champs and Foot Locker. Then you have your top shelf cleaners like Jason Markk and Clyde premium shoe cleaner. Jason Markk is a leading name in the industry and is marketed as "The World's most trusted shoe cleaner". Allot of people at Sneaker Expos always ask is Star Cleaner better then Jason Markk? The answer is its different. Jason Markk and other premium cleaners are soap based and all require a bowl of water and a brush. Star Cleaner however requires no brush or even water making it 100% more convient with no clean up afterwards. Instead of a brush, Star Cleaner is applied with any small towel or rag. Our cleaner is perfect for quick jobs at home or on the road. Star Cleaner was developed to clean the Converse Chuck midsole and toe cap, however it can be used on other shoes nonporous materials such as rubber, vinyl, patent leather and treated leather. Using Star Clean is simple as wipe on, wipe off. Nothing works better on midsoles then Star Cleaner. Jason Markk however can be used on fabrics and other porous materials for a deeper clean. Depending on what kind of job you have should determine what kinda of shoe cleaner to use. If your looking for a quick fix get Star Cleaner! If you have a pair of sneakers that need a deep clean go with Jason Markk, and then use Star Cleaner to maintain the cleanness ;)
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Certified Sneaker head, fashion enthusiast and entrepreneur! Showing people how to clean Converse, Vans, Nikes, and more the easy way!